> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryrekkal.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What rekkal is

> Daily, sample-sized measurement of how often AI answers name your brand — and which sources those answers cite.

rekkal asks AI answer engines the questions your buyers ask, every week, and records what
comes back: whether your brand was named, which competitors were named alongside it, and
which pages the answer cited.

Three things follow from that, and they are the whole product:

<CardGroup cols={3}>
  <Card title="Every figure shows its sample" icon="hashtag">
    A percentage is printed with the number of answers it was measured over. 11% from 9
    answers and 11% from 900 are different claims, and you can see which one you have.
  </Card>

  <Card title="A change needs evidence" icon="scale-balanced">
    rekkal only draws an arrow when the two periods are far enough apart that sampling
    noise cannot explain the gap. Otherwise it says **No measurable change**.
  </Card>

  <Card title="Absence is shown as absence" icon="ban">
    A week nothing ran is a hole in the chart, not a zero. A missing comparison says which
    half is missing.
  </Card>
</CardGroup>

## Why that matters more than it sounds

AI answers are not stable. The same question, asked twice, frequently returns a different
list of brands. Any tool that reports a single number from a single sample is reporting
mostly noise — and if it draws that number as a trend line, it is inventing a story.

rekkal is built the other way round: repeat the same prompts on a fixed schedule, count the
answers, and refuse to claim a movement the count cannot support. The reasoning, the
independent research behind it, and the arithmetic are on the
[Methodology](/methodology) page.

## Start here

<CardGroup cols={2}>
  <Card title="Set up your brand" icon="rocket" href="/quickstart">
    Type one domain. rekkal derives your brand profile, topics and prompts; you review and
    approve.
  </Card>

  <Card title="What rekkal measures" icon="chart-simple" href="/metrics/what-we-measure">
    Visibility, share of voice and average position — what each one counts, and what it is
    divided by.
  </Card>

  <Card title="Reading a change" icon="arrow-trend-up" href="/metrics/reading-a-change">
    Why a number moving is not always a change, and what each verdict on the card means.
  </Card>

  <Card title="Plans and limits" icon="table-list" href="/plans">
    Prompts, engines, tracked competitors, and what Pro adds.
  </Card>
</CardGroup>

<Note>
  rekkal is pre-launch. Pages here describe what the product does today; anything not yet
  built is marked **Not available yet** rather than described as if it were.
</Note>